New Brand Identity of Nifty Indices

National Stock Exchange of India Limited (NSE), India’s leading exchange announced the launch of a new brand identity for NIFTY Indices on 28th May 2019. The new brand logo emphasizes on the letter ‘N’ and an upward rising graph, signifying growth and momentum, capturing the new direction for the Indian capital markets. NIFTY Indices over the years have successfully helped investors gauge the pulse of the Indian capital market. They have lived up to their core purpose of providing fair representation of the Indian capital market focusing on portfolio diversification, liquidity and replicability.

Mr. Vikram Limaye, MD & CEO, NSE, said, “NSE, over the years, has evolved as the driving force of capital markets in India. NIFTY Indices, more particularly the NIFTY 50 index, has become synonymous with equity markets and reflected the growth story of Indian equity markets. The new logo for NIFTY will further strengthen its identity as the leader in the index space. We will continue to develop innovative indices for various investment products that are useful to retail as well as institutional investors.”